Fruita is a medium-sized city located in the state of Colorado. With a population of 13,816 people and two associated neighborhoods, Fruita is the 43rd largest community in Colorado. Fruita has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Fruita, where the median household income is $77,680.00.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 8.70% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Being a small city, Fruita does not have a public transit system used by locals to get to and from work.

The overall education level of Fruita citizens is substantially higher than the typical US community, as 31.13% of adults in Fruita have at least a bachelor's degree, and the average American community has 21.84%.

The per capita income in Fruita in 2022 was $35,121, which is lower middle income relative to Colorado, and middle income relative to the rest of the US. This equates to an annual income of $140,484 for a family of four. However, Fruita contains both very wealthy and poor people as well.

Fruita is a somewhat ethnically-diverse city. The people who call Fruita home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Fruita residents report their race to be White, followed by Black or African-American. Important ancestries of people in Fruita include German, English, Irish, Italian, and Polish.

The most common language spoken in Fruita is English. Other important languages spoken here include Spanish and Polish.