Groveland is a medium-sized city located in the state of Florida. With a population of 22,374 people and four associated neighborhoods, Groveland is the 153rd largest community in Florida. Groveland has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Groveland, where the median household income is $84,347.00.

Of important note, Groveland is also a city of artists. Groveland has more artists, designers and people working in media than 90% of the communities in America. This concentration of artists helps shape Groveland’s character.

Also of interest is that Groveland has more people living here who work in computers and math than 95% of the places in the US.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 12.51% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

One downside of living in Groveland is that it can take a long time to commute to work. In Groveland, the average commute to work is 34.88 minutes, which is quite a bit higher than the national average.

The population of Groveland is very well educated relative to most cities and towns in the nation, where the average community has 21.84% of its adult population holding a 4-year degree or higher: 35.45% of adults in Groveland have a bachelor's degree or even advanced degree.

The per capita income in Groveland in 2022 was $39,878, which is upper middle income relative to Florida and the nation. This equates to an annual income of $159,512 for a family of four. However, Groveland contains both very wealthy and poor people as well.

Groveland is an extremely ethnically-diverse city. The people who call Groveland home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Groveland residents report their race to be White, followed by Black or African-American. Groveland also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 30.82% of the city’s residents. Important ancestries of people in Groveland include German, Irish, English, Italian, and Polish.

The most common language spoken in Groveland is English. Other important languages spoken here include Spanish and Portuguese.