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Data on this report is based on areas within the legal city boundary, outlined in black on the map. Any additional neighborhoods shown on the map are associated with the city by name and are included for reference only.

Southern Pines, NC
Real Estate & Demographic Data






Southern Pines profile


Living in Southern Pines



Southern Pines is a medium-sized town located in the state of North Carolina. With a population of 16,596 people and five associated neighborhoods, Southern Pines is the 68th largest community in North Carolina. Much of the housing stock in Southern Pines was built relatively recently. The construction of new real estate can often be taken as an indication that the local Southern Pines economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in Southern Pines, where the median household income is $81,867.00.

Southern Pines real estate is some of the most expensive in North Carolina, although Southern Pines house values don't compare to the most expensive real estate in the U.S.

The armed forces are a huge part of the life in Southern Pines, employing 8.62% of the workforce. While it is a military town, the civilian sector still plays an important role in the local economy, where the Healthcare and Retail industries employ 15.75% and 11.71% of the civilian workforce, respectively.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 13.11% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

As is often the case in a small town, Southern Pines doesn't have a public transportation system that people use for their commute.

Do you have a 4-year college degree or graduate degree? If so, you may feel right at home in Southern Pines. 53.30% of adults here have a 4-year degree or graduate degree, whereas the national average for all cities and towns is just 21.84%.

The per capita income in Southern Pines in 2022 was $50,199, which is wealthy relative to North Carolina and the nation. This equates to an annual income of $200,796 for a family of four. However, Southern Pines contains both very wealthy and poor people as well.

Southern Pines is a very ethnically-diverse town. The people who call Southern Pines home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Southern Pines residents report their race to be White, followed by Black or African-American. Important ancestries of people in Southern Pines include German, English, Irish, Italian, and Scottish.

The most common language spoken in Southern Pines is English. Other important languages spoken here include Spanish and Chinese.