Sparks is a larger medium-sized city located in the state of Nevada. With a population of 109,226 people and 31 associated neighborhoods, Sparks is the fifth largest community in Nevada.

A relatively large number of people in Sparks telecommute to their jobs. Overall, about 7.38% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

The overall education level of Sparks is somewhat higher than in the average US city of 21.84%: 25.43% of adults 25 and older in the city have at least a bachelor's degree.

The per capita income in Sparks in 2022 was $37,980, which is upper middle income relative to Nevada and the nation. This equates to an annual income of $151,920 for a family of four. However, Sparks contains both very wealthy and poor people as well.

Sparks is an extremely ethnically-diverse city. The people who call Sparks home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Sparks residents report their race to be White, followed by Asian. Sparks also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 34.19% of the city’s residents. Important ancestries of people in Sparks include German, English, Irish, Italian, and European.

Foreign born people are also an important part of Sparks's cultural character, accounting for 16.03% of the city’s population.

The most common language spoken in Sparks is English. Other important languages spoken here include Spanish and Tagalog.