Primera is a somewhat small town located in the state of Texas. With a population of 5,290 people and two associated neighborhoods, Primera is the 367th largest community in Texas. Much of the housing stock in Primera was built relatively recently. The construction of new real estate can often be taken as an indication that the local Primera economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in Primera, where the median household income is $61,108.00.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 10.78% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Primera’s overall crime rate ranks among the lowest in the nation, making it a very safe place to live.

Primera is a small town, and as such doesn't have a public transit system that people use to get to and from their jobs every day.

The education level of Primera citizens, measured as those with bachelor's degrees or advanced degrees, is similar to the national average for all American cities and towns. 20.77% of adults 25 and older in Primera have a college degree.

The per capita income in Primera in 2022 was $22,931, which is lower middle income relative to Texas, and low income relative to the rest of the US. This equates to an annual income of $91,724 for a family of four. However, Primera contains both very wealthy and poor people as well.

Primera is an extremely ethnically-diverse town. The people who call Primera home describe themselves as belonging to a variety of racial and ethnic groups. People of Hispanic or Latino origin are the most prevalent group in Primera, accounting for 82.05% of the town’s residents (people of Hispanic or Latino origin can be of any race). The greatest number of Primera residents report their race to be White, followed by Black or African-American. Important ancestries of people in Primera include German, Scandinavian, English, French, and European.

The most common language spoken in Primera is English. Other important languages spoken here include Spanish and Polish.