Primera is a somewhat small town located in the state of Texas. With a population of 5,371 people and two associated neighborhoods, Primera is the 367th largest community in Texas. Primera has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Primera, where the median household income is $77,500.00.

Being a small town, Primera does not have a public transit system used by locals to get to and from work.

The population of Primera overall has a level of education that is slightly above the US average for all US cities and towns of 21.84%. Of adults 25 and older in Primera, 22.76% have at least a bachelor's degree.

The per capita income in Primera in 2022 was $28,389, which is middle income relative to Texas, and lower middle income relative to the rest of the US. This equates to an annual income of $113,556 for a family of four. However, Primera contains both very wealthy and poor people as well.

Primera is an extremely ethnically-diverse town. The people who call Primera home describe themselves as belonging to a variety of racial and ethnic groups. People of Hispanic or Latino origin are the most prevalent group in Primera, accounting for 84.74% of the town’s residents (people of Hispanic or Latino origin can be of any race). The greatest number of Primera residents report their race to be White, followed by Black or African-American. Important ancestries of people in Primera include German, English, Polish, French, and Scandinavian.

The most common language spoken in Primera is Spanish. Other important languages spoken here include English and Polish.