Primera is a somewhat small town located in the state of Texas. With a population of 5,290 people and two associated neighborhoods, Primera is the 367th largest community in Texas. Primera has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Primera, where the median household income is $61,108.00.

Telecommuters are a relatively large percentage of the workforce: 10.78% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

The overall crime rate in Primera is one of the lowest in the US. This makes it one of the safer places to live in the country in terms of crime.

As is often the case in a small town, Primera doesn't have a public transportation system that people use for their commute.

The percentage of adults in Primera who are college-educated is close to the national average for all communities of 21.84%: 20.77% of the adults in Primera have a bachelor's degree or advanced degree.

The per capita income in Primera in 2022 was $22,931, which is lower middle income relative to Texas, and low income relative to the rest of the US. This equates to an annual income of $91,724 for a family of four. However, Primera contains both very wealthy and poor people as well.

Primera is an extremely ethnically-diverse town. The people who call Primera home describe themselves as belonging to a variety of racial and ethnic groups. People of Hispanic or Latino origin are the most prevalent group in Primera, accounting for 82.05% of the town’s residents (people of Hispanic or Latino origin can be of any race). The greatest number of Primera residents report their race to be White, followed by Black or African-American. Important ancestries of people in Primera include German, Scandinavian, English, French, and European.

The most common language spoken in Primera is English. Other important languages spoken here include Spanish and Polish.