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Data on this report is based on areas within the legal city boundary, outlined in black on the map. Any additional neighborhoods shown on the map are associated with the city by name and are included for reference only.

Appleton, WI
Real Estate & Demographic Data






Appleton profile


Living in Appleton



Appleton is a larger medium-sized city located in the state of Wisconsin. With a population of 74,511 people and 29 associated neighborhoods, Appleton is the sixth largest community in Wisconsin.

Also of interest is that Appleton has more people living here who work in computers and math than 95% of the places in the US.

Telecommuters are a relatively large percentage of the workforce: 12.14% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

The education level of Appleton citizens is very high relative to the national average among all cities (21.84%): 38.11% of adults in Appleton have a bachelor's degree or even advanced degree.

The per capita income in Appleton in 2022 was $41,028, which is upper middle income relative to Wisconsin and the nation. This equates to an annual income of $164,112 for a family of four. However, Appleton contains both very wealthy and poor people as well.

Appleton is a somewhat ethnically-diverse city. The people who call Appleton home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Appleton residents report their race to be White, followed by Asian. Important ancestries of people in Appleton include German, Irish, Polish, English, and Dutch.

The most common language spoken in Appleton is English. Other important languages spoken here include Miao/Hmong and Polish.