Superior is a medium-sized city located in the state of Wisconsin. With a population of 26,459 people and ten associated neighborhoods, Superior is the 30th largest community in Wisconsin. Much of the housing stock in Superior was built prior to World War II, making it one of the older and more historic cities in the country.

Compared to the rest of the country, citizens of Superior spend much less time in their cars: on average, their commute to work is only 17.12 minutes. This also means that noise and pollution levels in the city are less than they would otherwise be.

The percentage of people in Superior who are college-educated is somewhat higher than the average US community of 21.84%: 28.38% of adults in Superior have at least a bachelor's degree.

The per capita income in Superior in 2022 was $33,023, which is middle income relative to Wisconsin and the nation. This equates to an annual income of $132,092 for a family of four. However, Superior contains both very wealthy and poor people as well.

The people who call Superior home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Superior residents report their race to be White, followed by Asian. Important ancestries of people in Superior include German, Irish, Norwegian, Polish, and Swedish.

The most common language spoken in Superior is English. Other important languages spoken here include Polish and Italian.